AI in Business · Beginner level
Applying Artificial Intelligence in Tourism
A sector-specific training on using AI to improve visitor experience, marketing, demand forecasting, and tourism operations.
A sector-specific training on using AI to improve visitor experience, marketing, demand forecasting, and tourism operations.
This training closes the gap between a general understanding of the topic and its practical application. Through examples, discussion, or a guided exercise, participants define a realistic next step for their organization.
What participants will gain
- AI in visitor experience and marketing
- Demand forecasting and operations optimization
- Data selection and sketching a small pilot project
The final program and schedule are adapted to the selected group.
Target group: Tourism SMEs, destination organizations, hospitality providers, tourism companies, and public tourism organizations.
Prerequisites: No technical background required; participants should bring one operational or customer-related challenge.
This training is available in our portfolio. There is currently no open enrollment period.
Open call, program calendar, partner referral, or continued support following a DMA assessment.

