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AI in Business · Beginner level

Applying Artificial Intelligence in Tourism

A sector-specific training on using AI to improve visitor experience, marketing, demand forecasting, and tourism operations.

Duration4 hours / half a day
FormatCase studies, demonstrations, and a workshop for shaping a use case.
LevelBeginner

A sector-specific training on using AI to improve visitor experience, marketing, demand forecasting, and tourism operations.

This training closes the gap between a general understanding of the topic and its practical application. Through examples, discussion, or a guided exercise, participants define a realistic next step for their organization.

What participants will gain

Select feasible AI applications.
assess data requirements.
sketch a small pilot for customer support, marketing, or operations.
  • AI in visitor experience and marketing
  • Demand forecasting and operations optimization
  • Data selection and sketching a small pilot project

The final program and schedule are adapted to the selected group.

Target group: Tourism SMEs, destination organizations, hospitality providers, tourism companies, and public tourism organizations.

Prerequisites: No technical background required; participants should bring one operational or customer-related challenge.

Service value per participant
500 EUR
Fee for eligible participants
0 EUR
100% subsidized

This training is available in our portfolio. There is currently no open enrollment period.

Access to the service

Open call, program calendar, partner referral, or continued support following a DMA assessment.