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AI in Business · Beginner level

Fundamentals of Artificial Intelligence

A practical introduction to artificial intelligence, machine learning, and generative AI, covering business applications, limitations, ethics, and compliance.

Duration5 hours / 1-day course
FormatInteractive online or in-person training with demonstrations, case studies, and hands-on exercises.
LevelBeginner

A practical introduction to artificial intelligence, machine learning, and generative AI, covering business applications, limitations, ethics, and compliance.

This training closes the gap between a general understanding of the topic and its practical application. Through examples, discussion, or a guided exercise, participants define a realistic next step for their organization.

What participants will gain

Understand the core concepts and tools of AI.
recognize realistic applications.
improve prompt writing.
identify ethical, data, and regulatory risks.
  • AI, machine learning, and generative AI
  • Business applications, limitations, and prompt writing
  • Ethics, data, security, and compliance

The final program and schedule are adapted to the selected group.

Target group: SMEs, startups, public organizations, executives, and non-technical professionals starting out with AI.

Prerequisites: No prior knowledge of AI or programming required.

Service value per participant
500 EUR
Fee for eligible participants
0 EUR
100% subsidized

This training is available in our portfolio. There is currently no open enrollment period.

Access to the service

Open call, program calendar, partner referral, or continued support following a DMA assessment.