{"id":10190,"date":"2026-09-14T11:37:05","date_gmt":"2026-09-14T09:37:05","guid":{"rendered":"http:\/\/s4ai.rs\/?page_id=10190"},"modified":"2026-09-14T12:08:02","modified_gmt":"2026-09-14T10:08:02","slug":"applying-artificial-intelligence-in-tourism","status":"publish","type":"page","link":"https:\/\/s4ai.rs\/en\/services\/skills-and-trainings\/applying-artificial-intelligence-in-tourism\/","title":{"rendered":"Applying Artificial Intelligence in Tourism"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1738225000001{padding:0 !important;margin:0 !important;}&#8221;][vc_column]\t\t<div id=\"wd-6aa914038c109\" class=\"wd-text-block wd-wpb reset-last-child text-left \">\n\t\t\t<div class=\"s4ai-hero\">\n<div class=\"s4ai-hero-inner\">\n<div class=\"s4ai-breadcrumb\"><a href=\"https:\/\/s4ai.rs\/en\/\">Home<\/a> \/ <a href=\"https:\/\/s4ai.rs\/en\/services\/skills-and-trainings\/\">Skills and trainings<\/a> \/ Applying Artificial Intelligence in Tourism<\/div>\n<p><span class=\"s4ai-training-badge\">AI in Business &middot; Beginner level<\/span><\/p>\n<h1>Applying Artificial Intelligence in Tourism<\/h1>\n<p>A sector-specific training on using AI to improve visitor experience, marketing, demand forecasting, and tourism operations.<\/p>\n<\/div>\n<\/div>\n\t\t<\/div>\n\t\t[\/vc_column][\/vc_row][vc_row][vc_column]\t\t<div id=\"wd-6aa914038c19c\" class=\"wd-text-block wd-wpb reset-last-child text-left \">\n\t\t\t<div class=\"s4ai-info-bar\">\n<div class=\"s4ai-info-item\"><span class=\"s4ai-info-icon\"><svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><polyline points=\"12 7 12 12 15 15\"\/><\/svg><\/span><span><span class=\"s4ai-info-label\">Duration<\/span><span class=\"s4ai-info-value\">4 hours \/ half a day<\/span><\/span><\/div>\n<div class=\"s4ai-info-item\"><span class=\"s4ai-info-icon\"><svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"4\" y1=\"21\" x2=\"4\" y2=\"14\"\/><line x1=\"4\" y1=\"10\" x2=\"4\" y2=\"3\"\/><line x1=\"12\" y1=\"21\" x2=\"12\" y2=\"12\"\/><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"3\"\/><line x1=\"20\" y1=\"21\" x2=\"20\" y2=\"16\"\/><line x1=\"20\" y1=\"12\" x2=\"20\" y2=\"3\"\/><line x1=\"1\" y1=\"14\" x2=\"7\" y2=\"14\"\/><line x1=\"9\" y1=\"8\" x2=\"15\" y2=\"8\"\/><line x1=\"17\" y1=\"16\" x2=\"23\" y2=\"16\"\/><\/svg><\/span><span><span class=\"s4ai-info-label\">Format<\/span><span class=\"s4ai-info-value\">Case studies, demonstrations, and a workshop for shaping a use case.<\/span><\/span><\/div>\n<div class=\"s4ai-info-item\"><span class=\"s4ai-info-icon\"><svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polygon points=\"12 2 2 7 12 12 22 7 12 2\"\/><polyline points=\"2 17 12 22 22 17\"\/><polyline points=\"2 12 12 17 22 12\"\/><\/svg><\/span><span><span class=\"s4ai-info-label\">Level<\/span><span class=\"s4ai-info-value\">Beginner<\/span><\/span><\/div>\n<\/div>\n\t\t<\/div>\n\t\t[\/vc_column][\/vc_row][vc_row gap=&#8221;10&#8243;][vc_column width=&#8221;2\/3&#8243;][vc_tta_tabs style=&#8221;outline&#8221; shape=&#8221;square&#8221; spacing=&#8221;10&#8243; active_section=&#8221;1&#8243;][vc_tta_section title=&#8221;Overview&#8221; tab_id=&#8221;tab-overview&#8221;]\t\t<div id=\"wd-6aa914038c21a\" class=\"wd-text-block wd-wpb reset-last-child text-left \">\n\t\t\t<p>A sector-specific training on using AI to improve visitor experience, marketing, demand forecasting, and tourism operations.<\/p>\n<p>This training closes the gap between a general understanding of the topic and its practical application. Through examples, discussion, or a guided exercise, participants define a realistic next step for their organization.<\/p>\n<h4>What participants will gain<\/h4>\n<div class=\"s4ai-check-grid\">\n<div class=\"s4ai-check-item\"><span class=\"s4ai-check-icon\">&#10003;<\/span><span>Select feasible AI applications.<\/span><\/div>\n<div class=\"s4ai-check-item\"><span class=\"s4ai-check-icon\">&#10003;<\/span><span>assess data requirements.<\/span><\/div>\n<div class=\"s4ai-check-item\"><span class=\"s4ai-check-icon\">&#10003;<\/span><span>sketch a small pilot for customer support, marketing, or operations.<\/span><\/div>\n<\/div>\n\t\t<\/div>\n\t\t[\/vc_tta_section][vc_tta_section title=&#8221;Program&#8221; tab_id=&#8221;tab-program&#8221;]\t\t<div id=\"wd-6aa914038c277\" class=\"wd-text-block wd-wpb reset-last-child text-left \">\n\t\t\t<ul>\n<li>AI in visitor experience and marketing<\/li>\n<li>Demand forecasting and operations optimization<\/li>\n<li>Data selection and sketching a small pilot project<\/li>\n<\/ul>\n<p>The final program and schedule are adapted to the selected group.<\/p>\n\t\t<\/div>\n\t\t[\/vc_tta_section][vc_tta_section title=&#8221;Who it is for&#8221; tab_id=&#8221;tab-who&#8221;]\t\t<div id=\"wd-6aa914038c2ba\" class=\"wd-text-block wd-wpb reset-last-child text-left \">\n\t\t\t<p><strong>Target group:<\/strong> Tourism SMEs, destination organizations, hospitality providers, tourism companies, and public tourism organizations.<\/p>\n<p><strong>Prerequisites:<\/strong> No technical background required; participants should bring one operational or customer-related challenge.<\/p>\n\t\t<\/div>\n\t\t[\/vc_tta_section][\/vc_tta_tabs][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1738223000005{background-color: #FFFFFF !important;border-radius: 14px !important;border: 1px solid #e2e4ea !important;box-shadow: 0 4px 16px rgba(20,20,40,.05) !important;padding: 26px !important;}&#8221;]\t\t<div id=\"wd-6aa914038c2f7\" class=\"wd-text-block wd-wpb reset-last-child text-left \">\n\t\t\t<div class=\"s4ai-price-label\">Service value per participant<\/div>\n<div class=\"s4ai-price-secondary\">500 EUR<\/div>\n<div class=\"s4ai-price-label s4ai-price-label-spaced\">Fee for eligible participants<\/div>\n<div class=\"s4ai-price-main\">0 EUR<\/div>\n<div class=\"s4ai-price-badge\">100% subsidized<\/div>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-6aa914038c378\" class=\"wd-text-block wd-wpb reset-last-child text-left \">\n\t\t\t<p>This training is available in our portfolio. There is currently no open enrollment period.<\/p>\n\t\t<\/div>\n\t\t<div id=\"wd-6aa914038c3dc\" class=\"  wd-button-wrapper text-center\"><a href=\"mailto:info@s4ai.rs\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-shape-round btn-size-large btn-full-width\">EXPRESS INTEREST<\/a><\/div>\t\t<div id=\"wd-6aa914038c3fa\" class=\"wd-text-block wd-wpb reset-last-child text-left \">\n\t\t\t<div class=\"s4ai-price-divider\"><\/div>\n<div class=\"s4ai-price-label\">Access to the service<\/div>\n<p class=\"s4ai-price-access-text\">Open call, program calendar, partner referral, or continued support following a DMA assessment.<\/p>\n\t\t<\/div>\n\t\t[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1738225000001{padding:0 !important;margin:0 !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row gap=&#8221;10&#8243;][vc_column width=&#8221;2\/3&#8243;][vc_tta_tabs style=&#8221;outline&#8221; shape=&#8221;square&#8221; spacing=&#8221;10&#8243; active_section=&#8221;1&#8243;][vc_tta_section title=&#8221;Overview&#8221; tab_id=&#8221;tab-overview&#8221;][\/vc_tta_section][vc_tta_section title=&#8221;Program&#8221; tab_id=&#8221;tab-program&#8221;][\/vc_tta_section][vc_tta_section title=&#8221;Who it is for&#8221; tab_id=&#8221;tab-who&#8221;][\/vc_tta_section][\/vc_tta_tabs][\/vc_column][vc_column width=&#8221;1\/3&#8243;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":9853,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10190","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/s4ai.rs\/en\/wp-json\/wp\/v2\/pages\/10190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/s4ai.rs\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/s4ai.rs\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/s4ai.rs\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/s4ai.rs\/en\/wp-json\/wp\/v2\/comments?post=10190"}],"version-history":[{"count":0,"href":"https:\/\/s4ai.rs\/en\/wp-json\/wp\/v2\/pages\/10190\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/s4ai.rs\/en\/wp-json\/wp\/v2\/pages\/9853"}],"wp:attachment":[{"href":"https:\/\/s4ai.rs\/en\/wp-json\/wp\/v2\/media?parent=10190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}